lucie boucek
DIY REKLAMA-Interactive Advertising-2005

Central St Martins College of Art &Design

INYOP Prague

Director: Lucie Boucek

Camera: Jana Riedel


DIY Reklama is an interactive piece of film that allows the user to create his own twenty seconds long advertising spot. By clicking on the four pictures on the screenface he can choose the content of his narrative. As an art piece this project addresses issues surrounding advertising as being manipulative. This time the viewer obtains the power to create self-made advertising.