lucie boucek

BUSINESS BALANCE - Social Spot-2009

Fabrica-Benetton, Treviso Italy


My Part: Idea, Concept, Camera, Postproduction

Thanks to: Joachim Amrhein, Daniela Romen


A self-confident banker is doing his day-to-day business around a banking district. Then all of a sudden he starts to punch and kick around without any restraint. Every punch he makes has a far-reaching socio-economical effect that is illustrated in the panels. The style of the video relates to silent movies and refers thereby to the beginning of the Great Depression in 1929. Let's hope history won't repeat itself 80 years later in 2009!